How More Store Closings Create a Opportunities for Pop-Up Skating Rinks

The retail landscape is shifting once again, with Forever 21 announcing a new wave of store closures. While this news may bring uncertainty to shopping centers and malls, it also presents a unique opportunity for innovative and engaging pop-up experiences—like PopRink, a mobile roller skating experience designed to revitalize vacant retail spaces.

The Challenge: Empty Spaces, Decreasing Foot Traffic

As major retailers like Forever 21 downsize their physical footprint, malls and shopping centers are left with large, vacant spaces that can become dead zones if not repurposed quickly. These empty stores contribute to declining foot traffic, making it harder for remaining businesses to thrive. Property owners and landlords need fresh, engaging solutions to bring energy back into these spaces, and a pop-up roller rink is the perfect answer.

The Solution: A Pop-Up Roller Skating Rink

PopRink is designed to transform vacant retail spaces into vibrant entertainment hubs. Our mobile roller skating experience provides a nostalgic yet modern attraction that draws families, teens, and young adults—the same demographic that once flocked to stores like Forever 21. Here’s how PopRink can benefit commercial properties:

• Increase Foot Traffic – A pop-up rink creates excitement and attracts visitors who might not have otherwise stepped into the shopping center.

• Boost Tenant Sales – More visitors mean more potential customers for surrounding stores, food courts, and kiosks.

• Flexible, Low-Risk Activation – Unlike permanent tenants, PopRink operates on a short-term, adaptable model, allowing landlords to generate revenue without long-term lease commitments.

• Community Engagement – Hosting themed skate nights, music events, and interactive experiences keeps the local community engaged and coming back for more.

Why Now is the Perfect Time

With traditional retail evolving, property owners must think outside the box to stay competitive. Pop-up experiences like PopRink create dynamic, memorable moments that modern consumers crave. As Forever 21 and other large retailers close their doors, forward-thinking landlords can seize this opportunity to redefine their spaces and give people a reason to visit again.

Are you a property owner or shopping center manager looking to breathe new life into your vacant spaces? Contact PopRink today to learn how we can roll in and transform your empty store into the hottest attraction in town!